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Why

Here is why 3,000,000+ chose BASED.

BASED
Others

No Parabens

✓×

No Sulfates

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No Phthalates

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Full Ingredient
Transparency

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No Endocrine
Disruptors

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Formulated &
Filled in USA

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Because confidence shouldn't
come at the cost of your health.

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3,000,000+

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200,000+

5-star reviews worldwide.

SIMPLE, EFFECTIVE, BASED.

The New Gold Standard of Personal Care.

Our mission is to create the cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.
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