Shampoo

12 fl oz | 355 ml
★★★★☆ 1839 REVIEWS

Scent: Fresh & energizing aroma from essential oils

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  • Science-Backed
  • Cleanses Gently Without Overstripping
  • Naturally Derived Fragrance
Sale price$50.40 Regular price$56.00
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Specification: Shampoo + Conditioner
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  • Free USA Shipping $30+
  • Free International Shipping $100+
  • 60-Day Satisfaction Guarantee
3,000,000+

have already chosen BASED

Because confidence shouldn't come at the cost of your health.

  • Premium & Naturally-Derived Formulated without parabens & sulfates.
  • High-Performance Formula Engineered to deliver with no compromise.
  • Naturally Derived Fragrance Scented with essential oils.
  • Balances pH Levels For a scalp that feels clean & fresh.
  • Science-Backed Peak performance with no compromise.
  • Preserves Natural Oils Gently cleanses without overstripping.
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BASED shampoo
MAKE THE SWITCH NOW
Free USA Shipping $30+ 60-Day Satisfaction Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Coconut Oil

Coconut Oil

Nourishes hair, adds shine, and supports a healthy-feeling scalp.

Aloe Vera

Aloe Vera

Soothes and conditions the scalp for a calm, hydrated feel.

Avocado Oil

Avocado Oil

Moisturizes the scalp and helps maintain a nourished feel.

Vitamin E

Vitamin E

Protects the scalp from oxidative and environmental stress.

Premium & Naturally-Derived
Science-Backed
Formulated & Filled in USA
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Free USA Shipping $30+ 60-Day Satisfaction Guarantee

FULL INGREDIENT LIST

We know you're not used to seeing them...
but we have nothing to hide.

  • Water H₂O
  • Coco-Glucoside Gentle Cleansing Agent
  • Glycerin Humectant
  • Cetearyl Olivate & Sorbitan Olivate Emulsifier
  • Guar Gum Thickener
  • Citric Acid pH Adjuster
  • Peppermint Oil Scent & Scalp Refresher
  • Potassium Sorbate + Sodium Benzoate Preservative System
  • Hydrolyzed Keratin Softens & Helps Strengthen
  • Vitamin E Antioxidant
  • Avocado Oil Soothes Scalp
  • Coconut Oil Scalp-Nourishing Oil
  • Argan Oil Nourishes Scalp
  • Aloe Vera Hydrates Scalp
  • Arginine pH Adjuster

FULL INGREDIENT LIST

We know you're not used to seeing them...
but we have nothing to hide.

  • Water (Aqua)H₂O
  • GlycerinHumectant
  • Cetearyl OlivateEmulsifier
  • Sorbitan OlivateEmulsifier
  • Mango Seed ButterSoftens Skin
  • SqualaneLightweight Hydration
  • Rosehip Seed OilAntioxidant
  • Ceramide NPBarrier Support
  • Saccharide IsomerateLasting Hydration
  • Oat ExtractSoothes Skin
  • ArgininepH Adjuster
  • Vitamin EAntioxidant
  • Citric AcidpH Adjuster
  • Xanthan GumNatural Thickener
  • Potassium SorbatePreservative
  • Naturally Derived FragranceSantal

Frequently Asked Questions

Will this work for my hair type and scalp?
Yes — BASED Shampoo is designed for straight, wavy, curly, coily, thick and fine hair. Whether your scalp feels dry, oily or sensitive, the formula helps cleanse and balance without overstripping.
Will it leave my hair feeling dry or stripped?
No. Instead of harsh sulfates, the formula uses gentle, coconut-based cleansers that remove buildup while helping preserve your hair and scalp's natural moisture.
Can I use it every day? What about color-treated hair?
Yes. The shampoo is pH-balanced and gentle enough for regular use. Because it does not rely on aggressive sulfates, it is also suitable for color-treated hair.
Can it help with flakes, itching or scalp irritation?
Many scalp issues can be worsened by synthetic fragrance and drying surfactants. BASED Shampoo is formulated to cleanse gently and leave the scalp feeling calm, clean and comfortable.
Does it contain synthetic fragrance or harsh chemicals?
No. It is scented with essential oils and formulated without parabens, sulfates or artificial fragrance. Every ingredient is clearly listed.
What makes BASED different from drugstore shampoos?
BASED uses naturally derived cleansing ingredients designed to clean the hair and scalp without overstripping. The formula focuses on performance, transparency and a fresh scent from essential oils.
Does it lather like regular shampoo?
Yes, although the lather may feel different from shampoos made with aggressive synthetic sulfates. For heavier buildup, a second wash can create more foam and provide a deeper cleanse.
What if it's not a fit for me?
That is why the BASED Guarantee exists. If the product is not right for you, the 60-day satisfaction guarantee helps keep your purchase protected.

Delivery & Returns

US Delivery Times

Shipping is FREE on all US orders $30+.

🇺🇸 United States 7–10 working days

International Delivery Times

Shipping is FREE for Canada, UK, EU and Australia orders over $100.

Orders under $100 are only $25 $60

🇨🇦 Canada 5–14 working days
🇬🇧 UK 5–14 working days
🇪🇺 Europe 10–20 working days
🇦🇺 Australia 5–10 working days

The BASED Guarantee

Our 60-day money-back guarantee lets you return your products if they are not the right fit.

To learn more, see our Return Policy.

Free US Shipping $30+
Free INTL Shipping $100+
Ships 2 Nexts Days
7–10 Business Day Delivery

Why choose BASED?

BASED Shampoo
BASED
Other shampoos
Others

Premium Ingredients

Overstrips Natural Oils

Refreshes Hair & Scalp

Contains Parabens

Contains Sulfates

Can Dry Out Hair & Scalp

3,000,000+

Here is why 3,000,000+ chose BASED

★★★★★ 1839 Reviews
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